Created by Affinity Weddings CEO Bailey Jordan and business consultant Jamilah Robinson, the Affinity for Marketing course series is a masterclass in modern business growth for wedding professionals ready to move beyond hustle and start building with strategy.
In this comprehensive video series, vendors will gain real-world insight into how to grow a thriving, well-structured, and deeply resonant brand—without burning out or selling out. Whether you’re a solopreneur or building a full-service team, this course delivers the clarity, tools, and confidence to elevate your marketing and leadership game.
Personal Development for Business Owners
Refine your mindset, manage your energy, and break through the barriers holding your business back. Learn how to show up with vision, clarity, and purpose—every time.
Modern Advertising That Attracts Ideal Clients
Discover how to use paid ads, organic content, and influencer partnerships the right way. No gimmicks, just real strategy tailored for the wedding space.
Customer Service That Converts & Retains
Master the art of turning inquiries into bookings—and clients into ambassadors. Learn how to communicate clearly, create exceptional experiences, and manage difficult moments with professionalism.
Clarifying Your Message for Maximum Impact
Stop confusing your audience. Learn how to clearly articulate what you do, who you do it for, and why you’re different—so your brand speaks before you even get on the phone.
Training & Onboarding New Hires
If you’re ready to grow a team, this training gives you the structure. Learn how to set expectations, build accountability, and train staff who feel confident and aligned from day one.
Bailey’s Guide to Team Building
Go behind the scenes with Bailey Jordan’s personal framework for building teams that scale—without sacrificing culture, quality, or profit. From delegation to leadership dynamics, this is your blueprint.
This isn’t a crash course in hashtags or trendy funnels. Affinity for Marketing was built to help wedding vendors think long-term, communicate with confidence, and run their businesses like the industry leaders they aspire to become.
It’s not just about being booked.
It’s about being built to last.
