The Long Game is the first story in a series of vendor encounters Bailey has had over the years. The Long Game is a narrative-driven guide written as a story featuring a real vendor that Bailey has worked with in the past. Bailey, in the story known as Claudia a high fashion wedding pro with decades of experience and Lisa the vendor that just needs a little push in the right direction have had their names changed to protect the vendor's identity.
This short story written to help wedding vendors understand what truly creates long-term client loyalty. Through the journey of Lisa, a vendor stuck in the cycle of one-and-done clients, and her mentor Claudia, readers learn how the eight keys of client retention transform not just a business, but the relationships behind it. It’s an easy, engaging read with real strategies woven into every chapter, designed to show vendors how to build a business that lasts far beyond the wedding day.
